Independent digital marketing agency pushes ahead with Wirral expansion despite pandemic

A multi award-winning independent North West digital marketing agency is expanding its team to create five new roles and moving to new premises in a bid to ride the pandemic wave and strengthen the business. Despite a devastating three months of zero income, Wirral-based agency OON Media continued to trade throughout lockdown and took the decision early in the crisis not to furlough staff. Directors also took a reduced salary to help sustain the company. All pre-booked work was cancelled, so the team took the opportunity to conduct an internal skills analysis to identify areas to develop, strengthen and expand its portfolio of services, skills and expertise to help them stand out in the creative sector of Liverpool City Region and the wider North West area. As part of the evaluation, OON Media have now relocated to bigger premises in Birkenhead, which are better suited to the growing needs of the business. The new base will enable the team, in partnership with Stage UK, to create a fully lit studio facility for filming, still photography, and the filming of musicians and bands – providing them with enough space to accommodate growth plans spanning the next three years. It will also provide a safe space for staff and visitors, and is better located for improved transport links. Five new job roles also are being created to cover production and post-production; social media and online marketing; website development; graphic design; and media and communications. The jobs range from full-time to a flexible freelance basis. Christopher O’Neill is a First Class Honours Graduate from Dublin University. He has relocated from Ireland to join OON Media as a full-time member of staff to work on production shoots. Christopher is in post now. The second post is full-time, and an experienced post-production editor will be joining the team shortly. Two further full-time staff will also be recruited as part of the Government’s Kickstart scheme to help young people aged between 16 and 24 into jobs and training. The successful candidates will be trained in social media and online marketing, website development, and graphic design. The client facing roles will support OON Media projects, client activity and campaigns, and showcase the agency’s presence within the SME sector. The application process is already underway, and the two roles will be filled by November. Former journalist Erica Dillon completes the team in a flexible role, providing media and communications support on a freelance basis. Team training and staff development is key at OON Media. One staff member is currently training to become a fully qualified drone pilot after the agency invested in a 4K drone to capture high quality footage. The team’s stills photographer is also expanding his portfolio to include classic car photography and video production. Shortly before lockdown, OON Media invested in state-of-the-art camera equipment for its in-house video production work. Production cameras are Netflix and BBC-approved and shoot footage in 4K.

Mike Sowden, CEO of OON Media, commented: “The last six months have been a real rollercoaster for our industry. OON Media was created in 2016 so we were still growing and evolving when Covid-19 hit. It changed everything, and we know our peers are in a similar position. “We used lockdown as an opportunity to regroup, re-evaluate and reinvigorate, taking a good look at the business and our next steps. We have brought forward the office move to tie in with expanding our team and the services we offer – it was the sensible move long-term. It’s a real turning point and will help us to stabilise, plant roots, and further grow the business.” Chris Bland, OON Media Director, added: “People are our greatest asset and we must invest in them. We are building a strong, creative and progressive team, taking us to the next level in what we can collectively achieve for our clients. The skills analysis proved crucial and will ultimately help to future-proof us as an agency. It’s in our fibre to always go that extra mile, and we have quite an exciting journey ahead of us as OON Media.”

OON Media’s previous public and private sector clients have included theatre, television, charities, SMEs, corporate, and events companies. The agency’s diverse range of services already included video production and distribution, viral marketing campaigns, corporate photography, showreels, and headshots. New services now include promotional videos, social media campaigns, viral campaigns, stills photography, aerial photography and video, event management, and equipment hire. To help generate new business, OON Media has introduced affordable ways to enable past, present and potential clients to promote their business in the current climate. Incentives include introductory offers, voucher system, and payment programme. OON Media has also partnered with Wirral Chamber Of Commerce to offer exclusive pricing to members. Only recently, OON Media was named Best Digital Marketing Agency Merseyside in the 2020 Media Innovator Awards by Corporate Vision magazine. And just this week have also been named Digital Marketing Agency Of The Year in the Corporate LiveWire Global Awards 2020. Details about OON Media’s voucher scheme can be found at https://www.oonmedia.co.uk/discounts

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