North West digital marketing agency expands services in bid to win new business in wake of pandemic

An independent North West-based digital marketing agency is expanding its portfolio as a way to help win new business in the wake of the Covid-19 pandemic. Award-winning OON Media, based in Wirral, has gone through a devastating three months of zero income with all confirmed work cancelled due to lockdown and social distancing. But instead of resting on its laurels, OON Media has come up with unique and innovative ways to survive. Despite not qualifying for any Government grants, staff have remained employed and working throughout lockdown which has included supporting a new Community Interest Company (CIC) with its website and social media. OON Media’s diverse range of services already included video production and distribution, viral marketing campaigns, corporate photography, showreels, and headshots.

However, its portfolio is now being expanded to also include promotional videos, social media campaigns, viral campaigns, stills photography, aerial photography and video, event management, and equipment hire. OON Media’s previous public and private sector clients have included theatre, television, charities, SMEs, corporate, and events companies. Now life is slowly returning to a different and new level of normality, OON Media has launched a new social media marketing campaign to “stimulate awareness of the brand” and “generate new leads”, highlighting the skills, experience and qualities of the agency.

Mike Sowden, CEO of OON Media, commented: “Like many of our creative industry peers, we had steady work confirmed throughout the Spring and Summer months. Covid-19 hit and everything changed. Our order book was absolutely decimated so we had to think out of the box and fast. “We chose not to furlough staff and worked our way through lockdown. Unfortunately we did not qualify for the business support grant as we rent our offices from a charity, so the OON Media directors took a reduced salary. “During lockdown, we completed a full skills analysis which was crucial and will ultimately move us forward as an agency. It helped us to identify the areas we need to expand our client services and also our own team – so we’re now in the process of creating four new jobs.” Post lockdown, OON Media is devising new ways to support previous clients and ultimately win new accounts, this includes a new voucher system and introducing a payment programme. Vouchers are available in denominations of £50, £100 and £250. These are available to download with full details from the OON Media website – The payment programme will help clients to manage cashflow in these difficult times, while still enabling them to secure the support they need. After an initial deposit, they can then spread the cost over three, six or 12 equal payments. Previous clients embarking on a new campaign will benefit from discounted rates, while new clients can sample OON Media services at an introductory price. OON Media has also partnered with Wirral Chamber Of Commerce to offer its members companies exclusive pricing. Mike continued: “With the introduction of the Government’s Eat To Help Out campaign, we identified a need to restore consumer confidence and investigate how we could also benefit as a company so we’ve launched the new voucher system and payment programme. “We’ve already worked on one new campaign for Woodside Ferry Village, a member of the Wirral Chamber. We developed a storyboard and short video highlighting the customer journey and safety measures taken to reduce customer risk. Woodside will use the video across all digital platforms, including website, social media, and on screens in its dining areas. “We would encourage businesses in the hospitality and leisure sectors to take advantage of our reduced rate through our voucher scheme – hotels, restaurants, pubs and bars, leisure centres, gyms, and other customer facing services. As well as creating the content, we will monitor the campaign and its results, therefore providing a full service from start to finish. Right now it’s all about survival and we want to play our part.” The Woodside Ferry Village campaign video can be viewed below.

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